Turning ideas into concepts that connect.
Content and localisation strategy for startups, sports, and stories ready to grow.
For everyone who wants to do it differently.
Öökull Creative is your creative partner for marketing and content solutions that are as individual as you are.
Meet the Founder.
Hi, I’m Katharina! 👋
I'm a content and localisation strategist advising companies on content strategy and helping them shape their creative direction.
I am passionate about the fine art of writing. And I believe in the magic of creativity.
I have helped companies like Wise and Pipedrive to launch and establish their products in the German market.
I have over ten years' experience in content marketing and localisation, and I have a background in linguistics from the University of Heidelberg.
If you're interested in collaborating or just want to connect, reach out to me at katharina@ookullcreative.ee.
I’m available for project-based work, ongoing collaborations, or fractional content roles.
I’m your creative partner for:
💡 Concept and strategy: Crafting clear brand directions and roadmaps.
🪄 Content advisory: Providing external guidance to align storytelling and strategy.
🚀 Localisation and go-to-market strategy: Adapting brands for the German market with cultural insight.
👩💻 Fractional/visiting roles: Acting as an external Head of Content for companies needing senior direction without a full-time hire.
My specialties:
SaaS
Fintech
E-commerce
Sport brands
Lifestyle brands
My mission
My mission is to empower you to tell your story. I want to help you stand out and build meaningful relationships with your audience.
My vision
I believe in the magic of creativity. It’s a tool for connection and positive change. Think of me as your personal trainer for creativity, helping you to grow and shine.
I’ve worked with
My clients
