Portfolio
I work with tech companies, creative agencies, and sports brands to shape how they communicate – in English, German, or both.
My work bridges strategy and creativity to help brands sound like themselves, everywhere.
I empower brands, startups and entrepreneurs tell their stories.
Roofit.Solar
🖥️ SCOPE: FULL WEBSITE LOCALISATION (EN → DE)
💡 About the project
Roofit.Solar develops integrated solar roof panels that combine future-proof quality with elegant design. Made in Estonia, trusted across Europe.
As the company expanded into the German market, they needed a full website localisation that kept their innovative, human tone while ensuring technical clarity.
👩🏼💻 My role
Localisation of website, landing pages, and blog articles from English to German
Tone of voice adaptation for B2C and B2B audiences
SEO optimisation for German search intent
✨ Result
A natural-sounding German website that reflects the brand’s Nordic roots and technological precision, helping Roofit.Solar reach new customers in the DACH region.
Bisly
🖥️ SCOPE: FULL WEBSITE LOCALISATION (EN → DE)
💡 About the project
Bisly provides intelligent building systems that are scalable to customer needs, easy to install, secure, cost effective and require no coding.
As part of their international growth, Bisly required an English-to-German website localisation that would convey technical innovation in a relatable, trustworthy tone.
👩🏼💻 My role
Translation and localisation of web copy and blog
Consistency alignment with English brand voice
Collaboration with internal marketing team to refine terminology and structure
✨ Result
A precise and audience-adapted German website that clearly communicates Bisly’s vision of 'smarter buildings for everyone', both technically accurate and easy to read.
Onowa Beauty
🖥️ SCOPE: BRAND CONCEPT & CONTENT STRATEGY
💡 About the project
Onowa Beauty is a mindful beauty brand from Amsterdam that blends minimalism, empowerment, and sustainability.
Ahead of a new lipstick launch, the founder wanted to define a cohesive content strategy and voice that reflect its ‘Makeup Meditation Moment’ philosophy.
👩🏼💻 My role
Brand and content strategy for six months
Definition of content pillars and narrative themes
Campaign planning for the lipstick launch
Founder storytelling and emotional brand tone development
✨ Result
A holistic strategy that balances emotional storytelling, everyday beauty inspiration and mindful lifestyle content, strengthening Onowa’s positioning as a beauty brand that is both calm and confident.