Turning ideas into concepts that connect.
Content strategy and market launch for startups, sports, and stories ready to grow.
For everyone who wants to do it differently.
Öökull Creative is your partner for marketing and content solutions that are as individual as you are.
It’s the creative ally for startups and small companies, entrepreneurs, sports brands, athletes, adventurers, musicians and other creative minds and rebels.
Meet the Founder.
Hi, I’m Katharina! 👋
I'm a content marketing and localisation consultant helping brands shape their creative direction and build meaningful connections through content.
💡I help you develop and refine your content strategy. From positioning to storytelling.
🪄 I provide content advisory, workshops, and guidance to help you create content that inspires and strengthen your team's capabilities.
🚀 I support your launch and growth in the German market with a clear concept and cultural insight.
With a focus on creativity, individuality, and sustainability, I turn ideas into strategic concepts that engage, inspire, and make a lasting impact.
If you're interested in collaborating or just want to connect, reach out to me at katharina@ookullcreative.ee.
I’m available for project-based work, ongoing collaborations, or fractional content roles.
Your creative partner for:
Building your content strategy and mission
Strategic guidance, creative direction, and advisory for your marketing and content efforts
Tailored content concepts and experiences that reflect your brand
Meaningful, human-centred communication that connects and inspires
Launching and growing in the German market through localisation, positioning, and go-to-market strategy
My specialities:
FinTech
Sustainability
EdTech
E-Commerce
Music
Sports
My services
CONCEPT & STRATEGY
Find your direction before you start creating.
You have a vision but need clarity on how to tell your story and reach the right people.
This is where strategy begins: We’ll do a deep dive into your brand, audience, and message and you’ll get a clear direction and roadmap.
CONTENT ADVISORY
Keep your story consistent, creative, and effective.
Your team creates, and you want to make sure it’s aligned.
I come in as your external content sparring partner and help you keep your strategy and storytelling connected.
LAUNCH IN GERMANY
Enter the German market with clarity and confidence.
Going to another market means more than just translation.
It’s about understanding tone, culture, and context. I’ll help you localise your brand story for the German market.
VISITING/FRACTIONAL
An external content leader who builds your system.
When your company needs senior content direction but not a full-time hire, I step in as your visiting or fractional Head of Content.
You get strategy, mentoring, and structure.
Projects & Partners
My mission
My mission is to empower you to tell your story. I believe that every idea, story, or mission has the power to make a difference and leave a lasting impact. I want to help you stand out and build meaningful relationships with your audience. I think outside the box and encourage you to do the same.
My vision
I believe in the magic of creativity. It’s a powerful tool for communication, connection, and positive change. Think of me as your personal trainer for creativity, helping you to grow and shine. I'm all about knowledge sharing and am committed to creating a supportive and inclusive environment on eye level.