Selected work
I combine content strategy, storytelling, and localisation to help brands speak to their audience. From websites and blogs to campaigns and creative concepts, I turn ideas into clear, meaningful messages that connect.
I’m available for project-based work, ongoing collaborations, or fractional content roles.
A collection of projects where content, strategy, and localisation come together.
Wise
🖥️ SCOPE: CONTENT & LOCALISATION MARKETING (IN-HOUSE)
💡 About the project
Wise (formerly TransferWise) is one of Europe’s leading fintech companies, making international money transfers fast, fair, and transparent.
As part of the German team, I contributed to Wise’s content and localisation efforts across the DACH market.
👩🏼💻 My role
Localisation and transcreation of marketing campaigns and website content (EN → DE)
Creation of product-focused blog content and customer communication
PR and video content to onboard new customers in Germany
Collaboration with design and SEO teams to ensure brand and tone consistency
✨ Result
Clear, consistent, and customer-first content that helped Wise communicate complex financial topics in an approachable, localised way, strengthening its position in the German market.
Pipedrive
🖥️ SCOPE: CONTENT & BRAND MARKETING (IN-HOUSE)
💡 About the project
Pipedrive is a CRM platform built by salespeople, for salespeople. It helps teams focus on the right deals and grow their business efficiently.
During my time at Pipedrive, I worked as part of the web and localisation team, shaping the German-speaking communication and product storytelling.
👩🏼💻 My role
Creation and editing of product and marketing copy
Support for website and blog content strategy
Development of German go-to-market localisation roadmap
Managing a team of translators and freelancers, ensuring quality and consistency across multiple content channels
Supporting the PR team
✨ Result
Customer-centric content that supported Pipedrive’s growth as an SaaS brand in the DACH market, driving clarity, trust, and engagement across German-speaking audiences.
Onowa Beauty
🖥️ SCOPE: BRAND CONCEPT & CONTENT STRATEGY
💡 About the project
Onowa Beauty is a mindful beauty brand from Amsterdam that blends minimalism, empowerment, and sustainability. Ahead of a new lipstick launch, the founder wanted to define a cohesive content strategy and voice that reflect its ‘Makeup Meditation Moment’ philosophy.
👩🏼💻 My role
Brand and content strategy for six months
Definition of content pillars and narrative themes
Campaign planning for the lipstick launch
Founder storytelling and emotional brand tone development
✨ Result
A holistic strategy that balances emotional storytelling, everyday beauty inspiration and mindful lifestyle content, strengthening Onowa’s positioning as a beauty brand that is both calm and confident.
🖥️ SCOPE: FREELANCE CONTENT MARKETING SUPPORT
LightsOn
💡 About the project
LightsOn is a digital agency that helps brands amplify their message across digital channels. They support companies in the areas of consulting, e-commerce, custom software development, content management systems, UX/UI design, and online marketing. They collaborated with me to strengthen content and strategy execution.
👩🏼💻 My role
Ongoing collaboration as a content marketing freelancer
Concept and creation of blog posts, case studies, landing pages, and newsletter and campaign content
Support with tone of voice development and storytelling across multiple clients
✨ Result
High-quality content creation that helps LightsOn deliver impactful marketing campaigns, scaling their creative capacity with consistent strategic alignment.
Bisly
🖥️ SCOPE: FULL WEBSITE LOCALISATION (EN → DE)
💡 About the project
Bisly provides intelligent building systems that are scalable to customer needs, easy to install, secure, cost effective and require no coding. As part of their international growth, Bisly required an English-to-German website localisation that would convey technical innovation in a relatable, trustworthy tone.
👩🏼💻 My role
Translation and localisation of web copy and blog
Consistency alignment with English brand voice
Collaboration with internal marketing team to refine terminology and structure
✨ Result
A precise and audience-adapted German website that clearly communicates Bisly’s vision of 'smarter buildings for everyone', both technically accurate and easy to read.
💡 About the project
Dealfront helps European sales teams find and close more deals through go-to-market intelligence. They needed clear, engaging content that translated their product capabilities into practical insights.
👩🏼💻 My role
Blog content creation for product and marketing topics
Collaboration with internal marketing team
Consistent voice across technical and business audiences
✨ Result
High-quality articles combining thought leadership with SEO value, strengthening Dealfront’s authority in the European B2B SaaS sector.
Dealfront
🖥️ SCOPE: CONTENT WRITING (B2B SAAS)
🖥️ SCOPE: CONTENT LOCALISATION FOR INTERNATIONAL CLIENTS
Optimist Creative
💡 About the project
Optimist Creative is an award-winning creative agency with offices in Estonia, Germany, and India. They work with global clients on branding, web design and creative strategy projects. They needed localisation support for several projects targeting international audiences, especially for Enterprise Estonia’s promotional and campaign content.
👩🏼💻 My role
Localisation of website and campaign content (EN → DE)
Cultural and linguistic adaptation for German target market
Collaboration with Optimist’s marketing and project teams
✨ Result
High-quality German-language content that maintains the originality and creative flair of the source materials. From national branding campaigns to digital experiences, strengthening Estonia’s international storytelling.
Roofit.Solar
🖥️ SCOPE: FULL WEBSITE LOCALISATION (EN → DE)
💡 About the project
Roofit.Solar develops integrated solar roof panels that combine future-proof quality with elegant design. Made in Estonia, trusted across Europe. As the company expanded into the German market, they needed a full website localisation that kept their innovative, human tone while ensuring technical clarity.
👩🏼💻 My role
Localisation of website, landing pages, and blog articles from English to German
Tone of voice adaptation for B2C and B2B audiences
SEO optimisation for German search intent
✨ Result
A natural-sounding German website that reflects the brand’s Nordic roots and technological precision, helping Roofit.Solar reach new customers in the DACH region.
A collection of articles
E-Commerce
Guest post Shopware (written by me, but not posted under my name):
EN: Shopware 6 Migration: How the replatforming succeeded at Rösle / DE: Shopware 6 Migration: So verlief das Replatforming bei Rösle
Tech
Wie ein deutscher Kinderkrankenversicherer bereits vor der Krise komplett auf Remote-Arbeit
Gesunder Arbeitsplatz, gesunder Geist – Wie Sie mental gesund bleiben
Die fünf beliebtesten Apps für Pipedrive
Vorteile von Scrum für Kund:innen
Sports
Slow down to run fast: 3 benefits of slow running
More on the KULG.io blog
Lifestyle
EN: Superfood hemp seeds – Little helpers for a healthy diet / DE: Superfood Hanfsamen: Kleine Helfer für eine gesunde Ernährung
EN: What are hemp hearts and what makes them so healthy? / DE: Was sind geschälte Hanfsamen und was macht sie so gesund?
Solar energy
Energieeffizienzklasse erhöhen: Mit Solarenergie auf dem Dach
2-in-1 Solardach vs. traditionelle Solaranlagen: Ein Vergleich
Vor- und Nachteile der Solarenergie im Überblick
Music
Electronic Press Kit (EPK) für Musiker: Diese Inhalte dürfen nicht fehlen
Content Marketing für Musiker/innen: Warum eine gute Content Marketing-Strategie wichtig ist
Reilly James & The Summertones – ‘All The Things You Said’ / New Single
Ten Eighty Trees – ‘Pathfinder’ / New Single
Sleemo – Degradation / EP Review
LIINES – ‘Keep On Going’ / New Single
Wolf Alice – Blue Weekend / Album Review
Ten Eighty Trees – ‘Fear of Falling’ / New Single
Culture
A global Easter egg hunt for solutions, born in Estonia
How an Estonian initiative grew into a global community to tackle the coronavirus crisis
Let’s bring your message to life! 😎
Whether you need a website that resonates across markets or a content strategy that tells your brand’s story, let’s make it happen.